Food.

I don't mind fast food. It's not great, but it's not bad. I think the issue that I have with fast food is that some places do one thing great, and make a vomitous display of another. Take for example, Burger King and McDonalds. McDonald's destroys the market when it comes to fries. They smell good when you're taking them out of the bag, and have perfect seasoning on them. They're never reheated, and are always hot out of the bag. That's is what constitutes a good fry.

Burger King fails at fries. Badly. They smell like trash in an ashtray. They're never salted; it's like Burger King is undergoing histories only salt famine. And every single time they are served to me, you can tell that they are reheated in some sort of industrial microwave or something gargantuan that pumps out radiation like one. It's awful.

McDonald's, though, cannot make a burger. They can make a fake-tasting burger well, though. They have burgers that are almost plasticy in taste. The ketchup and mustard are a "meh" at best. The whole thing tastes like melted down toys. Burger King, on the other hand, can make a burger(as far as fast food goes, that is.) This burger is typically not made of junkyard parts and wooden shoes. They put the right mix of lettuce, tomato and onion, and don't skimp on the ketchup and mustard. They put it together fairly well, too. Not like the trash heap that McDonald's throws at you.

That is the name of the game, though. Be good at one thing, and they won't stop buying because of the rest.